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Scaling Healthcare SaaS with Product Strategy, AI & Execution

At Coordination Health, we help Healthcare SaaS leaders turn complexity into clarity. Aligning product, GTM, and compliance to drive real, sustainable growth.

Our Services

01

Fractional Leadership & Strategic Advisory

Scalable growth in Healthtech requires more than a great product—it demands aligned execution, regulatory fluency, and go-to-market precision.
 
Healthcare SaaS companies operate in high-stakes environments where compliance, integration, and user trust aren’t optional—they’re the cost of entry. Without experienced leadership across product, GTM, and execution, teams fall into reaction mode, waste resources, and lose deals they should be winning.
 
As a senior product and growth advisor with 10+ years in Healthtech, I help CEOs bridge the gap between strategy and execution—bringing clarity to chaos, accelerating go-to-market, and embedding compliance from day one.
 
If your team is strong but stuck, I help you move faster—with confidence

What You Can Expect:

  • Executive-level product and GTM leadership without the full-time cost

  • Alignment across vision, roadmap, messaging, and execution

  • Strategic support that removes internal friction and accelerates delivery

  • Access to a trusted network of operators and domain experts to scale with

02

Execution Alignment & Leadership Sprint

Clarity, focus, and momentum for teams stuck in the chaos of growth.

When product, GTM, and leadership aren’t aligned, even the best teams spin. This sprint pinpoints execution gaps, unites stakeholders around shared priorities, and delivers a 90-day plan that moves the business forward - with confidence and speed.


If your team is constantly busy but not making measurable progress, this is the reset you need.

What You Can Expect:

  • Rapid audit of current execution, priorities, and org friction

  • Cross-functional alignment workshop

  • 90-day roadmap and operating rhythm that sticks

03

Go-to-Market Strategy Alignment

Unite your product, sales, and marketing teams around a GTM strategy that actually converts.
 
Most Healthtech GTM efforts fail—not because the product isn’t ready, but because internal teams are chasing different goals with different stories. This engagement aligns your positioning, buyer strategy, and execution motion so your entire org moves together toward revenue.
 
If sales is guessing, marketing is disconnected, or product doesn’t support what’s being sold—this gets everyone back on the same page.

What You Can Expect:

  • Deep audit of current GTM strategy, messaging, and team alignment

  • Unified value proposition, ICP definition, and buyer journey

  • Cross-functional GTM working session (Product, Sales, Marketing)

  • GTM playbook with aligned messaging, personas, and growth levers

  • Optional: sales enablement scripts, deck + site copy review

04

AI & Automation Compliance Strategy

AI has the power to revolutionize healthcare, but without the right application, it becomes a liability.

Healthcare technology companies recognize that AI is critical for efficiency, innovation, and competitive advantage. We help healthcare SaaS and platform companies design, implement, and scale AI programs that drive real impact. Our approach goes beyond AI adoption—we provide education, strategy, and practical implementation guidance so teams can confidently integrate AI into their workflows while staying compliant.

What You Can Expect:

  • AI Strategy Roadmap – A structured plan to align AI adoption with compliance & interoperability standards

  • AI Workflow Optimization – Identifying the right AI tools to enhance provider workflows & decision-making

  • Ongoing advisory support – available for high-priority regulatory questions & strategy alignment

ROI-Focused Strategist

Mary is a results-oriented product consultant with over a decade of experience driving growth for businesses across the healthcare industry. We specialize in roadmap development, optimization, and product strategy.

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Testimonials

See what our satisfied clients say about the transformative power of our marketing consultation services

01

Ted Tanner

CTO, Big Bear AI former IBM Willis Towers Watson

Ted Headshot
"If you want someone on your team who is adaptable, loyal and level headed hire Mary."

02

Dana Etheredge

Head of Customer Success, DocNow EHR

Dana Headshot
"The team's AI-driven strategies revolutionized how we approach customer engagement."

03

Garrett Owens

VP of Sales, of Polyvlies USA

Garrett Headshot
"Mary's strategic approach and deep understanding of product development transformed our online presence."

Interoperability challenges? Compliance risks? Let’s solve them together.

Reach out to us today.

Charleston, SC 

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